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Model Overview
The Volkswagen Tharu is a compact SUV built on the MQB platform, sharing its core engineering with the T-Roc and Tiguan models. Designed for practicality and comfort, the Tharu offers German precision, balanced performance, and modern technology, making it a top choice for B2B buyers, distributors, and used-car exporters seeking a high-demand compact SUV for international markets.
Technical Highlights
- Engine Options: 1.5L naturally aspirated, 1.4T, and 2.0T turbocharged petrol engines (up to 220 HP)
- Transmission: 6-speed automatic and 7-speed DSG dual-clutch options
- Drive Type: Front-wheel drive or 4MOTION all-wheel drive
- Dimensions: L 4,453 mm × W 1,841 mm × H 1,632 mm
- Fuel Efficiency: 6.8–7.5 L/100 km combined
- Platform: MQB modular platform for optimized safety and comfort
- Safety Features: ESP, hill-start assist, 6 airbags, reverse camera, and advanced driver-assistance systems
Model Evolution (2018–2024)
2018 – Initial Launch
The Volkswagen Tharu was first launched in China in late 2018 by SAIC Volkswagen. It was positioned as a new compact SUV between the T-Roc and Tiguan, combining German engineering with localized comfort features for Asian markets.
2019 – Market Expansion
In 2019, the Tharu entered South American markets under the same nameplate, maintaining its robust MQB platform and efficient powertrains. This model quickly became known for ride comfort and strong reliability.
2020 – Interior & Connectivity Update
Volkswagen upgraded the cabin materials and added an 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto, making the Tharu more appealing to young professionals and fleet operators.
2021 – Enhanced Safety Features
The 2021 model received blind-spot monitoring, lane-keeping assist, and adaptive cruise control (ACC) in higher trims. The 1.4T engine variant was further optimized for smoother acceleration.
2022 – Refined Powertrain
A revised EA211 1.5T EVO engine replaced the older 1.4T, improving fuel efficiency by about 8%. Volkswagen also improved cabin insulation and introduced new color themes.
2023–2024 – Facelift & Smart Tech Upgrade
The 2023–2024 Tharu facelift features a redesigned grille, LED matrix headlights, and a 10.25-inch digital cockpit. The infotainment system now supports MIB3 software, voice control, and over-the-air (OTA) updates. These updates strengthen its global competitiveness, especially for export and dealership networks.
Why the Volkswagen Tharu is Ideal for B2B Buyers
- Stable Market Performance: Strong global presence and consistently high demand in both new and used SUV segments.
- Reliable Powertrain: Proven MQB platform and efficient EA211/EA888 engines ensure easy maintenance and parts availability.
- Dealer-Friendly Supply Chain: Available through Dongdong’s certified inspection and logistics system, ensuring quality and compliance.
- High Resale Value: Volkswagen’s global brand recognition guarantees strong aftermarket performance.
- Flexible Market Fit: Compact yet spacious, suitable for urban and suburban use in developing and mature markets alike.
Ideal For
- Car dealerships expanding their Volkswagen lineup
- Used car exporters targeting compact SUV markets
- Fleet buyers and leasing companies focused on reliable, low-maintenance vehicles
Every Volkswagen Tharu sourced by Dongdong undergoes third-party inspection, full reconditioning, and export certification — ensuring that each unit meets international standards for quality, safety, and logistics readiness.
