Dreame Technology Enters EV Market: Build the Fastest Car
On August 28, 2025, Dreame Technology, a well-known Chinese home appliance company, released an open letter announcing its official entry into the automotive industry. The company boldly claimed it plans to create “the world’s fastest car.”
Dreame revealed that it drafted its first car-making plan as early as 2013, and after twelve years of expertise in clean appliances, it finally launched this ambitious cross-industry project.
Respect and Confidence in the EV Industry
In its statement, Dreame expressed both “respect and awe” for the car-making industry, describing it as the crown of modern manufacturing and the ultimate battleground of technology. The company highlighted the need for innovation across all dimensions, including technology breakthroughs, supply chain integration, and global market insight.
At the same time, Dreame stressed its confidence: rather than starting from scratch, it will leverage China’s decade-long development of a mature EV supply chain. By adopting an “overall optimization strategy” instead of a risky 0-to-1 approach, Dreame believes it can enter the high-end global market with the right product, strategy, and timing.
Dreame Technology Background
Founded in 2017, Dreame Technology has built its business around high-speed digital motors, intelligent algorithms, and motion control technology. It has launched four major product categories:
- Robot vacuum cleaners
- Cordless vacuum cleaners
- Smart floor washers
- High-speed hair dryers
Dreame’s products already reach over 120 countries and regions, including the U.S., Europe, South Korea, and beyond.
By the end of 2024, the company had filed 6,379 global patents, 45% of which were invention patents. Many of these patents cover areas crucial to smart vehicles, such as sensor fusion, motor control, and human-machine interaction.
Industry Context: Dreame Follows Other Tech Entrants
Dreame is not the first consumer tech company to step into the automotive space. The founder of Roborock (石头科技), another major robot vacuum brand, also created ROX Motor (极石汽车). ROX launched its first extended-range mid-to-large SUV, the ROX 01, in 2023. Sales reports show that ROX delivered 1,316 units of the ROX 01 in July 2025.
Opportunities and Challenges Ahead
China’s new energy vehicle (NEV) market has entered a stage of intense competition and industry reshuffling. For companies like Dreame, entering the auto sector represents both an urgent search for a “second growth curve” and a major risk.
The company’s technological accumulation and supply chain advantages may help differentiate it, but competing in a field dominated by strong brands, vast sales networks, and capital-heavy operations will be a steep challenge.
As the industry saying goes: “Many companies enter, few succeed.” Whether Dreame can turn its vision of “extreme speed” into a market reality will require the test of both time and consumer trust.
If you have a need to buy a car, or if you run a car business, we’re here to help. As a leading exporter with over 20 years of experience, DDong Used Cars offers a wide range of vehicle brands (100+), efficient logistics, and after-sales support.
Contact us today to learn more. Simply let us know what you’re looking for, and we’ll provide you with an unmatched sourcing experience. Explore our news section for more automotive insights and tips for running a successful dealership.
FAQ: Dreame Technology’s Entry into the Car Industry
Q1: When did Dreame Technology announce its car manufacturing plan?
A: Dreame officially announced its entry into the automotive industry on August 28, 2025, with the ambition to build “the world’s fastest car.”
Q2: What is Dreame Technology’s background before making cars?
A: Founded in 2017, Dreame specializes in high-speed digital motors, intelligent algorithms, and motion control. Its products include robot vacuums, cordless vacuums, floor washers, and hair dryers, sold in over 120 countries.
Q3: What technological advantages does Dreame bring to the EV sector?
A: By the end of 2024, Dreame filed 6,379 patents, 45% of which are invention patents, covering sensor fusion, motor control, and human-machine interaction—all key fields for smart EV development.
Q4: Which other tech companies in China have entered the auto industry?
A: ROX Motor (极石汽车), founded by the creator of Roborock, launched its first SUV, the ROX 01, in 2023. The company delivered 1,316 units in July 2025.
Q5: What challenges does Dreame face in building cars?
A: Dreame must compete in a highly competitive new energy vehicle market, where success depends on brand power, sales channels, capital strength, and innovation. While it benefits from China’s mature EV supply chain, achieving differentiation remains a major challenge.
